How to build trust on your online eCommerce Store?
So, you have created an ecommerce web site with a finely tuned and secured payment method. But, you are doing not have the type of conversion rate you wish and abandoning the cart is a permanent problem for you. maybe guests to your website don't trust you.
While the price of shipping and handling has long been the most reason why people abandon the searching carts, payment hassles and security also are creating the list. The growing prevalence of malware, phishing scams, and easily poor client service is making customers additional cautious with their clicks than ever before, which means that the trust indicators on your web site are additional necessary than ever. That’s why several eCommerce web development agencies in india and UAE are focusing additional on security of eCommerce web site. Here ar 5 stuff you will do to quell the fears of your potential customers and build them more likely to track and get your products online.
Making it Personal
People do not trust pages or websites. They trust people. It is therefore crucial that your website has a human factor. In one way or another, you want to present your faces and your names to your prospects. Use a page about us to present not only information about your company, but also a message from the founder or president of your company (with a photo accompanying, of course) or a section Meet our team (with photos and names) .
And if possible, add a personal touch to the information you provide on other sections of your website and in your marketing. Online bookseller Chapters Indigo presents a section of Heather's Picks featuring "specially chosen and loved" articles by CEO Heather Reisman. You could do a similar thing on your website or have a particular person present a deal of the day or the best buy of the week. These, of course, could then appear in your email marketing, newsletter, etc.
Making it Look Professional
Show that you are a "real" company with all the things a real business would have, such as an easy way to contact the company (a fully developed contact page, not just an email form) and customer service ( a fully developed client) service section on your website, including a return policy and FAQ section). The customer care page is a great example of what a customer service section of an e-commerce website should be. I'm not saying that yours should be as big, but it should be as easy to navigate and present all the relevant information that your customers might be looking for. Remember, the more complete your customer service FAQ is, the more the online shopper will buy one of your products.
Show that People Trust You
"What others say about you and your product, service or company is at least 1000 times more convincing than what you say, even if you're 2,000 times more eloquent," says GKIC marketing expert Dan Kennedy. So you want to make sure that you submit customer testimonials on your e-commerce site. Textual testimonials are great but today, when YouTube reigns, video testimonials are even more powerful. Brian Tracy explains how to create video testimonials here.
Another way to "prove" that other people trust your business is to post positive press on your products in a news section of your website. If your business has had the chance to appear in some known media, to create immediate trust with visitors to your site by displaying media logos, your products have been favorably mentioned on your home page as Shopify does. You will notice that Shopify's home page prominently displays customer testimonials, another good idea you should take.
Prove that Your Website is Secured
Today's online shoppers are savvy people, trained to search for additional "s" in their browser's address bars, https rather than http, and padlock symbols that tell them a website is secure - an absolute must for an ecommerce site.
Web sites secure their servers using Secure Sockets Layer (SSL), a standard security protocol that encrypts data between a web server and a browser. To do this, the Web server needs an SSL certificate. Any comprehensive and cost-effective e-commerce solution will provide you with the SSL certificate (s) you need to offer your customers a secure checkout when they purchase your products online. For your part, if your e-commerce solution does not automatically display a notice to customers at checkout that they are using a secure server like Shopify does, you need to make sure your customers know that your website is secure. displaying your SSL certificate symbol or notice informing them of the fact.
Mitigating Customers Risks
Think of your e-commerce website from the point of view of a potential customer. What is their biggest risk? They will not like your product - and be stuck with it and unable to get their money back. So, increase the credibility of your site (and increase the chances that they buy something from you) by addressing the problem from the outset, by setting your shipping and return policy. For example, the Darling Starling Gifts Shipping & Returns page informs customers that domestic shipping is free for orders over $ 50.00 and that items can be returned or exchanged within 30 days of order. Darling Starling also does a great job of responding to potential customer fears that they will be slapped with high shipping costs in addition to the cost of the product (s) if they order something. Their shipping details indicate that orders $ 49.99 and under the ship for a flat rate of $ 7.
And Darling Starling's priority shipping and free shipping policies of $ 7.00 are prominently promoted on their homepage, providing customers with a low-risk buying experience as soon as possible.
Conclusion
When customers discover your ecommerce website, they do exactly the same thing when they enter an unfamiliar traditional storefront: look around, determine location, and decide if the trader has enough confidence to buy something. If you want them to buy something on your website, you must do everything you can to make sure they find you trustworthy enough. If you have any query related to eCommerce web development, feel free to contact us. We are a leading eCommerce web app development company in India and UAE engaged in providing best in class services to our patrons.